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What was the first company that used santa claus in advertising?

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The Coca-Cola Company was the first known company to use the iconic Santa Claus image in its advertising in 1931

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The Santa Claus we know today as the large man in the red and white suit with a white beard was created in the 1920s by Norman Rockwell for the Saturday Evening Post. Coca-Cola was the first company to use the modem Santa in advertising in 1931.

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