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Miscellaneous

What are the four p.'s of marketing?


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place, promotion, product, price

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Price, Product, Promotion, and Place.

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The four P.'s of marketing are : Product, Price, Promotion and Place. Together, they form the Marketing Mix. Promotion refers to Communication and Advertising. Place refers to Distribution channels. In Service Marketing, they can be extended to 7 P.'s with People, Process and Physical Evidences.

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