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Film and TV
Why did sony by spider-man?
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The deal allowed Sony to retool its prized superhero at a time when the studio had run out of ideas for the Marvel property. Sony, which finances the Spider-Man movies, reaped the profits and kept its key piece of intellectual property alive.
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Marvel sold Spider-Man to Sony after filing for bankruptcy in 1996. Marvel reportedly wanted a larger cut of the gross revenue percentage made by the studios' co-produced films than Sony was said to be offering.
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