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What's the difference between marketing and advertising?

2 Answers

In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

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MARKETING is a broad term that refers to the overall process of identifying, anticipating, and satisfying customer needs and wants; whereas ADVERTISING is a specific activity within the marketing process, that involves creating and placing ads in various media to promote a product, service, or idea.

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