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Why is seven eleven called seven eleven?

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The company's first outlets were named "Tote'm Stores" because customers "toted" away their purchases. In 1946, the chain's name was changed from "Tote'm" to "7-Eleven" to reflect the company's new, extended hours, 7:00 am to 11:00 pm, seven days per weekIn 1946, unprecedented at the time.

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The name was changed to 7-11 to reflect the store's hours--from 7 AM to 11 PM.

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